a video gift

2013 marks the year that I went from shooting and editing videos exclusively on my iPhone to a big boy camera and real video editing software.  A Sony Nex 5TL and Premiere Pro CS6 respectively, if you were curious. 

2013 also marks the year I served on the board of the Wild Rockies Field Institute (WRFI), a Missoula non-profit organization that integrates educations with field studies in an interdisciplinary approach. Also known as "Earning college credit while living in your tent. Seriously." 

As a board member, I decided to apply my new video tools towards  the charitable gift of a video.  I blocked off a couple of weekends to assemble  the recruiting video above –using images provided by students & instructors I might add. The video is designed to accompany an oral presentation during campus visits made by the organization. 

It's my first video gift. I hope they like it. 

Dear Cancer: Team Biscuits and Gravy Hates YOU!

If you know me,  you know I hate cancer and love digital branding.  Movember is the best of both worlds.   A perfectly crafted digital media strategy that leverages existing channels (twitter, facebook, youtube, etc.) and brands (toms, seven, electric) to raise millions of dollars for a fight against cancer.  Yes, millions. 

Personally, this year means more to me than the previous three. This time last year my dad was diagnosed with prostate cancer. This time this year, he is cancer free.  With this additional motivation, I've assembled a team of the best men in triathlon and even designed a team logo based on the hipster logo guide.  Together, we're raising as much awareness and money as possible and would appreciate your support. 

Here is the link to support me and this cause:   mobro.co/chriscorbin

 As a token of my appreciation, I'll leave you with my arsenal of Moustache videos

 

Thoughts on #Lucky 13

 Leading up to the 2013 Ironman World Championships, I crafted the idea to give an insider's view of how a professional athlete prepares for the big day and what products make this journey possible.  After receiving buy in from 6 sponsors,   www.linseylucky13.com was born.  

I've received multiple questions about the idea/execution and decided to take the time to share my thoughts. 

Start as soon as possible. And change.  I started using the Lucky 13 platform and technology right away. The experimentation allowed me to realize what would and wouldn't work before Day 1 arrived.  I soon found out the live streaming feature, I intended to use, wasn't an option in Hawaii.  As such,  we changed the originally proposed project, almost immediately. 

Use a hub and spoke model.  The hub was www.linseylucky13.com and we used several spokes, pitch engine, facebook, twitter, youtubeinstagram to drive traffic back to the hub.  I believe this should be the model for all digital media strategies. 

Beat the buzz.  Every year the media buzz escalates as the World Championship approaches and eventually becomes a media yelling match in final week.  Lucky 13 kicked off 15 days before the race day, in the calm before the storm. 

Keep it real.  There are several shots, cuts, and pieces of dialogue that could–and probably should–have been edited. I chose to leave these pieces as a trade for authenticity over production quality.

Ignore the numbers.  Well... kind of.  I had three different analytical tools recording visits and views for Lucky 13.  The hosting platform for Lucky 13 doesn't provide click through views to YouTube, so what looked like a marginally popular video on YouTube was doing really well on the hosted site.  We considered driving people directly to YouTube to boost views, but decided in the end to ignore the numbers. 

Have a great team. Yes cliche, and yes true. TrekSauconyClif BarSRAM,  Kamut and Speedplay all bought in right away, and gave us the creative freedom to do as we pleased. This is critical. Furthermore, design from Bigrin Design , photos from Tom Robertson, and off course the personality of the lovely Linsey Corbin made Lucky 13, well, Lucky 13.    

 Have fun. Because I was shooting, editing, and uploading  content on a daily basis my average hours of sleep plummeted.  I also spent much of my  time in Hawaii staring at my computer screen. I didn't care; I was having fun. 

 

 

New Business Cards

What did I do this weekend? Made new business cards. The big idea was to have continuity with corbinbrands.com and minimize all the contact info to variations of my email address: chris@corbinbrands.com.  In an effort to do so, I realized all my other contact info and channels, could be taken from this base. 

Rather than say it several times, I attempted to only say it once on the card.  

 

33 Lessons in 33 years

I started this annual reflection at the age of 31.  Each year I add a new lesson and a new fly.  In no particular order of importance…

1. It’s your life.  No two people are the same. Embrace the gifts, challenges, and opportunities given to you.

2. Nothing is ever as good or bad as it seems.  The bottom is not that low and the top is not that high.

3. Family matters. At least to me. Good, bad, and ugly, I know my family loves me and this gives me strength. Find strength in your family.

4. Find your passion. Branding, fly fishing, water ….  Passions make life worth living and people with passions make the world go round.

5. Do what you love. This is generally the easiest thing for you to do. What you think about when you go to bed and what you think about when you get up? Do that.

6. Fill wasted time.  Road trip or long commute? Fill your Ipod with audio material you don’t have time to read.

7. Carpe Diem. I’ve heard for years: “you’re young.” Don’t wait for the perfect time, because it will never come.

8. Use your words. The brain is a powerful engine and words drive this motor. What you think and say is what you will become.

9. Stay on your feet. Run simple and stand up.

10. Make lists. Simple “to do” lists have become my greatest productivity tool. Email, call, errands, projects, media, etc., all have their own weekly “to do” lists.

11. Buy tickets not toys. I have no shortage of toys, but reflecting back, it’s the trips I remember most, not the “things” I purchased.

12. Nobody is watching you. I’ve always thought people were watching me. What will they think if…? Don’t make decisions based on what other people will think, make decisions for your best interest.  (The  18-40-60 Rule)

13. Do your best. Win or lose you did your best, what more can you ask for? You gave your best.

14. You grow in the valleys not in the mountains.  Times get tough, that is inevitable. As bad as they may be, these experiences craft our character and build our strength.

15. Continuously learn. Read, listen, watch, write.  Never stop learning.

16. Everything is relative. Everything. A 15-inch trout is a great catch, until you land one that is 20 inches.

17. Riches have nothing to do with money.  Today, I'm going on a fishing trip with my dad.  At moments, it will be impossible to be richer than us.

18. Set Goals. I set about 50 goals a year each divided into six priorities in my  life:  family, faith, fitness, finances, focus, freelance.

19. Tell someone the goals you set. This will increase accountability and likelihood of achievement.

20. Buy a dog. Health and happiness will follow. 

21. Eat right and sleep well. I used to think both were a waste of time and resources; I now realize they are two of the greatest inputs to energy and performance.

22. Be spiritual. Not offensive, wacky, sign-holding spiritual, spirituality that gives you peace and purpose. Spirituality that allows you to embrace your blessings.

23. Live where you want.   If fly fishing, running, riding, recreation, craft beer, and community are important to you, live there. If they’re not, live somewhere else.

24.  Love. Marriage is my most prized possession.

25. Don’t be a critic.  It’s easier to be a critic than correct; respect the man in the arena.

26. Find your happy place. Go there when you need to calm the inner beast. 

27. Cheer for something. I always assumed I’d quit caring about sport when I hung up my high school cleats. I now relish the opportunity to cheer for my wife and cheer for the HOGS–Woo Pig Sooie!

28.  Keep a few friends. You don’t need a thousand friends, just a few really good ones.

29. You lose 100% of the races you don’t start. If you try, you’ll know. The “what-ifs” will haunt you, so you might as well try.

30. Measure. If you don’t determine metrics and measure, its impossible to gauge progress.

31. Have integrity. Without it, what do your really have?

32. Experiment.  “All of life is an experiment. The more experiments you make the better." - Ralph Waldo Emerson.

33 . Go down the rabbit hole.  Follow a passion, thought, idea, feeling, etc. as far as it can possibly take you. Once you've arrived at this point. Keep digging.  

As a kid, I never understood the point in living past the age of 28. It appeared to me all the good stuff occurred before this age. Now that I’ve successfully surpassed this this mark by 5 years, I realize I didn’t know as much as I thought I did. So, take this post for what it’s worth. Regardless, I’m looking forward to the road ahead and would like to thank anyone reading this that has made my life, well, my life.

CHEERS!

Chris Corbin

 

Taco Del Sol Digital Assets. A never ending process.

I  recently built a new website for Taco Del Sol. As with most digital digital assets today, the framework is nothing special, which is why we're focusing on content creation.The first step included a new MENU. Not powerful from an SEO perspective but a nice design element. Step two focused on the video (below) to create brand continuity with the menu and increase reach.  Step three will.... 

The moral to the story is digital branding is a process. A never ending process.  

Ironman 70.3 Mont Tremblant Race Video

A race video from Linsey’s most recent win at Ironman 70.3 Mont Tremblant. I spent most of the day shooting from my iPhone in 480, so my footage to choose from was limited (e.g. no swim footage). Yes, I still use an iPhone but have upgraded my editing software to Adobe Creative Cloud and spend a bunch of time watching Lynda.com videos. I guess that’s the beauty of the digital world we live in–you can learn anything you want to.

Clearas Water Video

This video is one of many “touch points” developed in a rebranding project with Clearas Water Recovery. Other brand collateral associated with this project are found here

Mike Efford deserves credit for the CAD and comes highly recommended for any animation needs.  

It’s hard to believe this video work started a year ago with and iPhone and some extra time at a Triathlon.