Linsey Corbin’s 2013 races season is officially underway. As with 2012, I’m making “RACE DAY" videos to provide a digital experience for those who can’t make the event.
Below are the first two for 2013. Feel free to share any ideas or storylines you’d like to see, chris@corbinbrands.com
San Juan, Puerto Rico
Oceanside California
I was recently interviewed on Montana Uses This– a site focused on the state’s innovators and how they get stuff done. I feel lucky to have made the short list and wanted to share the link.
Another one from back in the day. #digital #branding project.
Working on a #digital #branding project with some vintage photos from the client. I’m a big fan of vintage photos.
#yesfilter and the filter didn’t do it justice. (at san maria magdalena de pazzis cemetary)
At Big Sky Brewing Company we dedicated this past week to fly fishing in Old Man Montana Winter. As a finale, I put together a quick video from a recent trip.
The key?
A good beer and a good fire.
Reviewing content with a digital media client when he busted out this homestead doc signed by Teddy. #maninthearena.
#montana rainbow. #flyfish
A good friend, fishing buddy, and graphic artist, decided to sketch the Caveman TV channels. He also decided to name my most hated channel after me. Thanks Buddy.
Some recent work I enjoy.
Full Press Release: http://pitch.pe/W1YVFo
Sure sign the fly fishing is a little on the slow side. #cavemanTV (at Bell Crossing)
Airplane reading…my favorite marketing mind: #sethgodin, #icarus
Yesterday, I published a “Digital" Annual Report for Linsey Corbin 2012.
Today, I’m answering the question: Why a “Digital" Annual Report? The top 5 reasons for running down this “Digital" path–as opposed to simple pdf or infographic–include:
1. Content Management System. I chose a Wordpress framework for this site because this is a user interface I’m familiar with, and I have a web developer/designer I like (Jonas). I ended up with 33 posts and 83 images, so managing this content, as opposed to being buried by the content management was critical.
2. Multi- Media. I wanted to share the year through graphics, images, banners, and video. Once again, the digital framework provided luxuries where other mediums fell short.
3. Share-ability. A static image is easily shared, but the ability to share your favorite detail (e.g. peddled a bike the distance from Seattle to Sydney) doesn’t exist. With the framework applied, you can share each individual element.
4. Link. Although, SEO has changed with Google Panda, links still matter, and this framework allowed links to our brand partners.
5. Measure. My digital marketing recipe generally consists of: 1)idea, 2)build, 3)content, and 4) measure. This digital structure has embedded analytics to measure a response. Not only can we quantify the views, but also determine which content readers viewed and for how long.
Thank You 2012. Bring on the New Year!
Merry Christmas from Montana!
This morning I put together the following Holiday video to for Big Sky Brewing Company.
Merry Christmas!
‘Tis the season. (at Black Coffee Roasting Co.)
This fall I put together two iPhone videos for Big Sky Brewing Company, and I just realized I’ve yet to share this content on my own channel.
Here’s the second video, highlighting a brewery sponsored biathlon and a Montana hunting phrase the brewery embraces: “You can’t eat tracks!"
This fall I put together two iPhone videos for Big Sky Brewing Company, and I just realized I’ve yet to share this content on my own channel.
Here’s the first video, centered around an unusual, but typical, Big Sky Brewing Company idea to mountain bike to work via the Rattlesnake Recreation Corridor.
Where else is this possible?
Another “race day" iPhone video I put together of Linsey Corbin wining Ironman Arizona after finishing 2nd in the three previous years.
It’s hard to beat a person who never gives up. - Babe Ruth.