This fall I put together two iPhone videos for Big Sky Brewing Company, and I just realized I’ve yet to share this content on my own channel.
Here’s the first video, centered around an unusual, but typical, Big Sky Brewing Company idea to mountain bike to work via the Rattlesnake Recreation Corridor.
Where else is this possible?
Another “race day" iPhone video I put together of Linsey Corbin wining Ironman Arizona after finishing 2nd in the three previous years.
It’s hard to beat a person who never gives up. - Babe Ruth.
Proud of @linseycorbin for Iroman victory. What you conceive and believe, you can achieve. #nevergiveup
An individual I have great respect for, both professionally and as a friend recommended I read Endurance. He stated: “it’s the best book on leadership you can read." Coming from him, this was all the recommendation I need.
Last week’s HBR Ideacast focused on this very topic “Shackleton’s Leadership" reminded me of these lessons.
I felt inclined to share.
It’s Moustache Growing Season In Montana
Big Sky Brewing Company has, once again, fielded a team to raise money and awareness for CANCER. Last year’s battle cry still rings true:
A league of determined gentleman, united by their shared hatred of CANCER, sworn to fight it, wherever it may hide, using all the hairy power of their upper lips throughout the month of Movember.
Last year’s team eclipsed the $5,000 mark and we aim to improve on this precedent. You can support this cause and donate to our team HERE.
Here’s my latest iPhone video. The simple premise was to highlight an all important delivery for Big Sky Brewing Company.
Airplane reading material. “Mostly, however, I’ve come to recognize that if there’s no tinge of chaos, no doubt about what’s going on around us, no lingering sense of unknown, nothing magical will happen." - @ducttapemarketing
Sunday funday #2 #flyfishing
“Today is a most unusual day, because we have never lived it before; we will never live it again; it is the only day we have.”
― William Arthur Ward”
Some questions to consider, as you dive into your next marketing project.
1. Project Description:
2. Background/Overview: Tell us a little about where you’re coming from and what the current situation looks like.
3. History: Rundown of when/how your company started. What was the original concept and how has it evolved over the years?
4. Status: Describe the current situation of your company/project.
5. Objectives: What is your vision for the future and how will the marketing initiative help to get you there?
6. Challenges: What are they?
7. Failures: Tell us what you’ve tried from a marketing perspective that you consider a failure?
8. Competition: Who are they? Where are they? What do they do well?
9. Target Audience: Who are your target audiences (primary, secondary, etc.)? What do they care about? What is most important to them? What is the best way to reach them? Do they read trade pubs, blogs? Are they receptive to email? Do they prefer one-on-one discussion, personal contact, etc.?
Target Market Insights:
Target Market Insights:
10. Offerings: What are your service/product offerings? Please list the most compelling at the top. Describe each briefly.
11. Message: What are the 3 most important things to say about your company/product/services overall?
12. Stories: What are 3 stories you can tell about your your company/product/services?
13. Goal: What is the ultimate goal marketing will help you accomplish?
This always seems to recharge the batteries. Minutes from my front door, also a refreshing reminder of why we call Missoula home.
HANK PATTERSON is at it again. Here’s Episode 1 and Episode 2, if you need to catch up. The work of a genius I tell ya.
Enjoy Episode 3.
Evening of fun filled @linseycorbin product shots with @thrphoto. #photography
Always good to be back in Missoula. #flyfishing
Promotional video for Linsey Corbin’s Beer & Bells Party.
This post is a salute to HANK PATTERSON. After watching the first video, I thought it could have been a touch of luck, but to tee it up and knock it out of the park again, is the work of a genius. Enjoy.
Here’s video 1.
This post is a salute to HANK PATTERSON. After watching the first video, I thought it could have been a touch of luck, but to tee it up and knock it out of the park again, is the work of a genius. Enjoy
Here’s video 2.
I’ve always taken great pride in the fact that I could name my favorite song of all time: Paint it, Black. Most people can’t. I recently posed the same question to myself in the world of digital media. The short answers are…
1. If I only read 1 blog, it would be Seth Godin’s.
2. If I only followed 1 twitter account, it would be Maria Popova
3. If I only followed 1 instagram account, it would be thiswildidea.
5. If I only used 1 source for marketing data, it would be hubspot.
6. If I could only listen to 1 podcast, it would be Duct Tape Marketing.
7. If I only used 1 twitter app, it would be hootsuite.
8. If I only used 1 “list" app, it would be todoist.
9. If I only used 1 photo app, it would be snapseed.
10. If I only had 1 source of entertainment in the car, it would be Stitcher.
If you could only choose 1, let me know what it would be.
I successfully arrived at my 5th consecutive Ironman or 1/2 Ironman world championship event with 200 lbs of custom Linsey Corbin beer courtesy of Big Sky Brewing Company. As a side, I also made a video of her “Picking up BEER," you can view on her site.
The real question everyone wants to know, is:
How do you get this beer to the event?
The biggest challenge is weight, not volume. TSA lets you bring as much under 24% alcohol as you want, but the airlines don’t like to pack all the weight and beer is heavy.
The maximum weight for a checked bag on most airlines is 100 lbs. I usually fly Delta or Alaska. Between the two, I chose Alaska for this mission, because the baggage fees are much cheaper $50 (Alaska) vs. $175 (Delta). I pulled it off for free on Delta yesterday, but got really lucky. Nevertheless, the challenge is to keep each bag under 100 lbs.
Materials:
1. 2 x 24 gallon action packer storage boxes (tough and light
2. Bubble wrap (lighter than paper)
3. 2 x 9 ft Big Sky Brewing Cam Straps.
4. A plane ticket (Alaska is the cheapest).
