Some questions to consider, as you dive into your next marketing project.
1. Project Description:
2. Background/Overview: Tell us a little about where you’re coming from and what the current situation looks like.
3. History: Rundown of when/how your company started. What was the original concept and how has it evolved over the years?
4. Status: Describe the current situation of your company/project.
5. Objectives: What is your vision for the future and how will the marketing initiative help to get you there?
6. Challenges: What are they?
7. Failures: Tell us what you’ve tried from a marketing perspective that you consider a failure?
8. Competition: Who are they? Where are they? What do they do well?
9. Target Audience: Who are your target audiences (primary, secondary, etc.)? What do they care about? What is most important to them? What is the best way to reach them? Do they read trade pubs, blogs? Are they receptive to email? Do they prefer one-on-one discussion, personal contact, etc.?
- Primary:
Target Market Insights:
- Secondary:
Target Market Insights:
10. Offerings: What are your service/product offerings? Please list the most compelling at the top. Describe each briefly.
11. Message: What are the 3 most important things to say about your company/product/services overall?
12. Stories: What are 3 stories you can tell about your your company/product/services?
13. Goal: What is the ultimate goal marketing will help you accomplish?