As I was recently perusing the twitter-sphere, I came across two twitter profiles that made me question the validity of KLOUT - a supposed score of your social influence online. Here they are:
1. Twitter Profile 1
2. Twitter Profile 2
So based on these KLOUT scores, it’s better to tweet 6X as often and have 103,000 fewer followers. Sorry KLOUT, I don’t think you’re korrect. I realize you’re trying to measure:
- True Reach: How many people you influence
- Amplification: How much you influence them
- Network Impact: The influence of your network
But, I think your algorithm is off. Way off. Actually, upside down.
As for some background, Twitter account 1 and Twitter account 2 compete in the same market. Although only 1 of them has broad reaching social influence (a household name) that can dictate a twitter response. The one with the lower Klout score.