Let's face it, video is pretty powerful stuff. It's why a movie is still a luxury and a well crafted film will bring an emotional response other mediums can't match. The creative opportunities to tell a brand story are endless. What I didn't fully realize was its power with regards to digital content and conversions, at least until I read this article last night. The article covers more than video, but here are the video statistics that reinforced my gut feeling of.... powerful stuff.
- The average human attention span is 8 seconds. The average attention span of a goldfish is 9 seconds. Source: Wikipedia
- Our brains process images 60x faster than text. Change-up your text-to-image ratios and choose images that tell your story. Source: 3M Corporation
- 80% of your online visitors will watch a video while 20% will actually read content. Source: Digital Sherpa
- 75% Of Users Visit The Marketer’s Website After Viewing A Video. Source: Digital Sherpa
- 45% Of Viewers Will Stop Watching A Video After 1 Minute & 60% By 2 Minutes. Source: Insivia
- Videos Increase People’s Understanding Of Your Product Or Service by 74%. Source: Digital Sherpa
- Using video on landing pages can increase conversions by 86%. Source: Unbounce.com
- Up to 60% of all email recipients regularly turn off images. Source: MarketingLand.com
- Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video. Source: Digital Sherpa
- Adding video to your email campaigns can increase click rate by 300%. Host your video online and create a thumbnail play button for your email. Source: Wistia
- Website visitors are 64% more likely to buy a product on an online retail site after watching a video. Source: Digital Sherpa